This summer, China's home appliance export market ushered in an unprecedented boom, the export volume surge, showing strong growth momentum. Under the dual catalyst of the passion of sports events and the global hot weather, Chinese home appliances not only flew into thousands of households, but also made the “Made in China” brand shine in the international arena.
Sports events help accelerate the globalization layout
In June this year, the export volume of air-conditioners reached a staggering increase of nearly 50%, continuing to lead the export market of home appliances. Sports events not only ignite the passion of global audiences, but also provide an excellent stage for Chinese home appliance brands to go global. As the official sponsor of the European Cup, a number of Chinese brands have realized a significant increase in sales by virtue of their excellent product performance and brand influence.